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Check out a few important tips to get you started on your sales journey:

TOP TIPS FOR SELLERS IN SAN DIEGO COUNTY

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Considering a move this year?

Not sure where to start?​

Reach out to the One Stop Shop Team​ to MAXIMIZE

Your success in today's real estate market.

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1. Price it Right from the Start

  • San Diego buyers are savvy and have lots of options. Overpricing can cause your home to sit and lose momentum.

  • Use a professional Comparative Market Analysis (CMA) and lean into your agent’s expertise to find the sweet spot.

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2. Boost Curb Appeal

  • First impressions are everything!

  • Clean landscaping, a freshly painted front door, and small exterior upgrades (like new house numbers or lighting) can make a huge difference.

 

3. Stage to Sell

  • Homes that are lightly staged — even just with decluttering, fresh linens, and neutral decor — tend to sell faster and for more money in San Diego's competitive neighborhoods.

 

4. Invest in Professional Photography and Video

  • Online presentation is key.

  • Buyers often decide whether to visit based on the listing photos and videos, especially in coastal and suburban markets like Chula Vista, Eastlake, and Otay Ranch.

 

5. Time Your Sale Strategically

  • While San Diego’s market is strong year-round, listing in spring or early summer often attracts more buyers, particularly families wanting to move before the new school year.

 

6. Be Flexible with Showings

  • More availability = more buyers walking through the door.

  • Try to accommodate last-minute showings — it could lead to faster, stronger offers.

 

7. Understand the Closing Costs

  • Sellers in California typically pay for things like title insurance and a portion of escrow fees.

  • Knowing your estimated net proceeds before you list will help you make smart decisions during negotiations.

 

8. Highlight Local Perks

  • Whether it's great schools, nearby shopping (like Otay Ranch Town Center), or proximity to beaches and parks, buyers LOVE hearing about lifestyle advantages.

 

9. Prepare for VA and FHA Buyers

  • San Diego sees a lot of VA loan activity. Make sure your home is in good shape for appraisals and minimal repairs — it can open you up to a wider buyer pool.

 

10. Work with an Experienced Local Agent (like us!)

  • San Diego County is highly diverse, and each area (Chula Vista, East County, Eastlake, etc.) behaves like its own mini-market.

  • A top-tier agent will know how to market your property specifically to the right buyer demographic.

Looking to learn more about the sales process?

Download our complimentary information below:

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Ready to get started on the listing process?
PREPPING YOUR SAN DIEGO HOME FOR SALE​

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1. Maximize Curb Appeal

  • Power wash the driveway and sidewalks.

  • Freshen up landscaping — add drought-tolerant plants popular in San Diego.

  • Paint or touch up the front door and exterior trim for a clean, welcoming look.

 

2. Declutter and Depersonalize

  • Clear out 50–70% of personal items (photos, collections, knick-knacks).

  • Create an open, neutral canvas so buyers can envision themselves living there.

 

3. Focus on a Deep Clean

  • Hire a professional cleaning crew if possible — especially for windows, grout, baseboards, and appliances.

  • In San Diego’s sunny weather, dirt and dust show up fast!

 

4. Neutralize and Refresh Interior Paint

  • Light, neutral tones (whites, beiges, soft grays) work best in bright California light.

  • A fresh coat of paint instantly makes your home feel newer and more move-in ready.

 

5. Make Minor Repairs

  • Fix leaky faucets, squeaky doors, loose handles, cracked tiles, and scuffed walls.

  • Buyers in competitive San Diego neighborhoods expect homes to be in good condition.

 

6. Stage Key Spaces

  • You don’t need a full overhaul — just stage the living room, kitchen, primary bedroom, and main bathrooms.

  • Rent simple, modern furniture if needed or rearrange your own for better flow.

 

7. Enhance Outdoor Living Areas

  • San Diego buyers love patios, balconies, and backyards.

  • Set up cozy outdoor seating, string up lights, and make it easy for buyers to imagine entertaining outside.

 

8. Upgrade Lighting

  • Swap out old light fixtures for more modern styles.

  • Maximize natural light by opening curtains and adding mirrors to brighten spaces.

 

9. Highlight Energy Efficiency

  • If you have solar panels, a newer HVAC system, dual-pane windows, or energy-efficient upgrades, make sure they are clean, maintained, and featured in marketing.

 

10. Get a Pre-Listing Inspection

  • Especially smart in San Diego's competitive market.

  • Fixing small issues before going live can avoid surprises that derail escrows later.

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Christian Alvarez
619.870.4229 | MrOneStopShopRealtor@gmail.com
DRE #02246125 CA - RES

Mr. One Stop Shop Realtor®
Copyright 2025

Based on information from California Regional Multiply Listing Service, Inc. as of 2025 and/or other resource. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker of MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. The information being provided is for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

IDX information is provided exclusively for consumers’ personal, non-commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed to be accurate. Listing information updated daily.

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